Unlike the promise of quick fixes or overnight successes like other fly-by-night plans, Jenny Craig calls for a more objective approach to dieting that upholds three main concepts: a good relationship with food, an active lifestyle and a balanced approach to living.

Jenny Craig provides each member with a well-rounded program that's designed with that person especially in mind. There are three different kinds of membership (trial, gold and platinum), tweaked to suit the needs of a diverse clientele.

Before joining, possible members complete a one-page health profile to ensure that the program can meet their needs. Once the first consultation is finished, the member will meet one on one with a representative on behalf of Jenny Craig to receive a meal plan that is personalized, a customized fitness program, motivational tools and weight-loss manuals for additional guidance.