When it comes to matters of the heart, there is nothing more painful than unrequited love. Even if you are the one who doesn't reciprocate the emotions, it can still be a hard situation to handle. If you aren't interested in a suitor, you don't want add insult to injury. Although the truth is going to hurt, lessen the blow by following some of these helpful hints. Be honest. Let him know you just aren't feeling it. Turn him down gently by explaining that although he is a great guy, you don't think of him in a romantic ways. If you feel it necessary, play the friends card. Explain that you don't want to jeopardize your friendship. In some cases, you may want to do a self-deprecation act. Point out all of your faults and list the reasons you wouldn't make a good partner. Whatever you do, don't lead him on.