What Is Your Makeup Telling the World?

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You never get a second chance to make a first impression, as the saying goes, and it looks like there's some truth to the claim, particularly for women who wear makeup. Procter & Gamble Beauty and Grooming recently sponsored a Harvard study in which women were rated barefaced and then on three makeup styles. Researchers studied the reactions of people who viewed four looks on 25 different women: barefaced, then with "natural" makeup, "professional" makeup and "glamorous" makeup. Makeup artists applied the looks to the 25 women of varying ages and races, and a professional photographer shot the women in the same light and atmosphere each time, cropping out clothing and hairstyles. Study participants ranked each face on attractiveness, likeability, trustworthiness and competence.