Invest in eye and face creams made to specifically for puffiness. Keep these products chilled in the fridge. You might also consider applying cold packs to the eye area, as they'll assist in reducing puffiness and irritation. Drink at least eight glasses of water a day to prevent water retention that could result from dehydration. One trick of the trade calls for soaking cottonwool pads in a small bowl of chilled water or milk. Place moist pads over eyes. When they become warm, chill again and repeat for 15 minutes. This procedure is thought to reduce swelling and whiten eyes. If pollen, dust and other environmental triggers are contributing to puffy eyes, talk to your doctor about an allergy medication.