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Avoid buying sugary soft drinks and sweetened beverages. Even purchasing purified water is more cost effective than any other beverage. If your tap water is okay you'll save even more money. Add a slice of lemon or lime to your water, purchase frozen 100% juice concentrate on sale for the kids, and if you must drink something other than water, an antioxidant rich black or green tea is a good choice.
When buying produce, buy what you eat, and eat what you buy. Splurging on fruits and vegetables that you don't like and won't eat will not make you healthy or save you money. Purchase fresh fruits and veggies in amounts that you know you can consume within several days.
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Watch for sales on frozen fruits and vegetables, which have a much longer lifespan than fresh produce. Frozen berries are a great addition to a homemade smoothie, and frozen veggies warm up quickly for a healthy side dish.
