So why does it take a book to transform women from cold fish to naughty nymphs? Kerner points out that many women begin seeking sexual adventure. The other aspect is that people get stuck in low-libido or sexless marriages where there is no time for intimacy. Unlike grocery shopping, laundry and other responsibilities, sex isn't something that's at the top of their to-do lists.

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"50 Shades of Grey makes it top of mind for many women who were somewhat shut down sexually. They had kids. Sex is no longer a priority and they don't think about it. 50 Shades of Great gets them in the habit of thinking, imagining and fantasizing about sex and that's really healthy."

For the reader looking for erotica lite, it's all there in black and white... and grey of course.