Eye shadow can transform your face in just minutes. It can enhance or alter the natural shape of your eyes, bring out your eye color, and set the mood from a subtle day look to a daring evening style. You have a lot of choices when it comes to eye shadow; there are creams, powders, mineral formulas, and color sets. Some eye shadows can be used either wet or dry; the wet application being the stronger and more vivid effect. Some women like to use eye shadow as eyeliner. They use a small, pointed brush to gather the shadow and gently apply it along the lash lines.

When choosing an eye shadow, quality is important. You want eye shadow that allows you the most options and convenience when it comes to application and wear. A low quality eye shadow can go on too dark or too light. It can get caught in the creases of your eyelids, or it can flake and come off easily.

With eye shadow, quality doesn't necessarily mean the most expensive product on the market. Many drugstore brands offer some excellent eye shadow choices. Cosmetics companies have been very good about keeping up with the latest trends in eye shadow. If a hip, pricey cosmetics company introduces a product that flies, it usually isn't long before one of the drugstore brands releases a more affordable version.

You may believe it's all in the packaging, but sometimes there are merits to buying the good stuff. Higher-end cosmetics usually do have slightly higher quality ingredients, and often have features that can't be found in the more economical brands.